In a world marked by climate emergency, social inequalities, and growing ethical demands from society, the role of companies is changing. It is no longer enough to generate economic profits: it is necessary to demonstrate what type of impact an organization generates on its environment.

This shift in perspective is not just a moral or reputational issue. It is a smart and effective strategy. The data confirms it: companies that place a positive impact at the center are more resilient, more attractive to investors and talent, and better prepared to face the challenges of the 21st century.

And today, June 5th, World Environment Day, is the best time to demonstrate this.

From Responsibility to Leadership

For decades, corporate sustainability has been seen to compensate for damages or as a sideline, disconnected from strategy. Today, this is changing. Companies that want to have a future are taking a qualitative leap: they are moving from managing risks to generating solutions.

This approach transforms the role of the company: it is no longer just an economic operator, but an active agent of social and ecological change. This evolution is not marginal: it redefines how business success is measured.

According to Harvard Business Review, companies with models aligned with ESG (environmental, social, and governance) criteria not only reduce risks, but also:

  • have a lower cost of capital
  • are more stable in volatile environments
  • and generate greater trust and loyalty in competitive markets

This change in strategy responds to a clear reality: society is demanding companies with a purpose.

LConsumers are increasingly demanding, and they don’t just ask “what are you doing?” but “what kind of world are you helping to build?” New generations of professionals prioritize consistency and ethics.

Some recent data demonstrate this:

  • 73% of European consumers say they prefer brands that take concrete actions to protect the planet (Statista, 2023)
  • 85% of institutional investors incorporate ESG criteria into their investment decisions (PwC, 2022)
  • 64% of professionals under 35 would not accept a job at a company that does not share their values (Deloitte Millennial Survey, 2023)

This means that impact is no longer a “nice to have,” but an essential element of competitiveness and continuity.

Certification as a new standard: the B Corp case

Faced with this transformation, many companies are seeking rigorous external mechanisms to validate their commitment to the common good. B Corp certification is today one of the most demanding and internationally recognized standards.

B Corp companies commit to continuously measuring and improving their environmental, social, and economic impact. This is not just an audit, but a structural change in governance: to obtain certification, it is necessary to amend the bylaws and legally assume the mission of adding value to society.

LThe good news is that the movement is growing strongly, with more than 8,000 companies worldwide now certified as B Corp., with a 38% increase in Europe. And one of these companies is Energy Tools.

Energy Tools joins the B Corp movement

Last April we received the B Corp certification and joined the growing group of companies that are leading the ecological transition proactively, not reactively.

Today, World Environment Day, is an excellent time to encourage the entire business and industrial sector to adopt this impact strategy that creates value at all levels. Why, today, this is what makes the difference between a company that merely survives and one that truly leads.